Wear Longer, Waste Less: Conscious Fashion for a Better Tomorrow

Consumer Behavior

Today’s consumer is looking for more than trends—they want values. While the average clothing item globally lasts 3.2 years, fast fashion garments may only be worn three times before being discarded.

At Caracto, we focus on meaningful wear: durable, breathable, and made from natural fabrics that age beautifully with time. Style that respects your values—and the planet.

Market Shifts

Fast fashion still holds 60% of global market share, but conscious fashion is on the rise. The organic apparel market is projected to reach $23.2 billion by 2027, with secondhand fashion growing 15% annually.

Caracto is proud to be part of this shift. We design simple, timeless pieces for men who want their clothing to matter.